{"id":20869,"date":"2021-10-18T18:21:42","date_gmt":"2021-10-18T18:21:42","guid":{"rendered":"https:\/\/www.simagazin.com\/?p=20869"},"modified":"2021-10-18T18:21:42","modified_gmt":"2021-10-18T18:21:42","slug":"switzerland-destination-laax-got-through-the-pandemic-digitally","status":"publish","type":"post","link":"https:\/\/neu.simagazin.com\/en\/si-alpin\/topics\/digitalisation-innovation\/switzerland-destination-laax-got-through-the-pandemic-digitally\/","title":{"rendered":"SWITZERLAND: Destination LAAX got through the pandemic digitally"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 gradient-container-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-first gradient-column-1\" style=\"width:16.666666666667%;width:calc(16.666666666667% - ( ( 20px ) * 0.16666666666667 ) );margin-right: 20px;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">.fusion-builder-row .fusion-layout-column.gradient-column-1 .fusion-column-wrapper:before {content: \"\"; position: absolute; width: 100%; height: 100%; top: 0; left: 0;z-index:-1;background: -webkit-gradient(linear, left top, right top, from(), to())!important;background: -webkit-linear-gradient(0deg, , )!important;background: -moz-linear-gradient(0deg, , )!important;background: -ms-linear-gradient(0deg, , )!important;background: -o-linear-gradient(0deg, , )!important;}<\/style><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-last gradient-column-2\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 20px ) * 0.66666666666667 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p>These are challenging times, but anyone who is faces them proactively rather than shying away from them can grow as a result. This has also been demonstrated by Swiss destination LAAX: with a new, digital app from Pricenow, which predicts visitor numbers, and by switching ticket sales to online-only, the ski resort was able to tackle the challenges of the last winter season early on and to offer its guests a safe mountain experience.<\/p>\n<p>The so-called Business Intelligence Application analyses and displays all ticket sales in Laax. It therefore provides a data-based decision-making tool, which also<br \/>\nallows capacity management in the winter sports resort.<\/p>\n<p>In real time, it is therefore possible to see how many people have a valid lift ticket for a certain day \u2013 including multi- day tickets \u2013 as well as the number of half-<br \/>\nday and day tickets that can still be released for sale. It also provides information on how guest booking behaviour is changing in view of the current external conditions.<\/p>\n<p>On busy days, this data basis makes it easier to decide on limitations as well as allowing optimisation of resources.<\/p>\n<\/div><style type=\"text\/css\">.fusion-builder-row .fusion-layout-column.gradient-column-2 .fusion-column-wrapper:before {content: \"\"; position: absolute; width: 100%; height: 100%; top: 0; left: 0;z-index:-1;background: -webkit-gradient(linear, left top, right top, from(), to())!important;background: -webkit-linear-gradient(0deg, , )!important;background: -moz-linear-gradient(0deg, , )!important;background: -ms-linear-gradient(0deg, , )!important;background: -o-linear-gradient(0deg, , )!important;}<\/style><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":20873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[177,178,247],"tags":[],"class_list":["post-20869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalisation-innovation","category-management-tourism","category-si-world-2-21"],"_links":{"self":[{"href":"https:\/\/neu.simagazin.com\/en\/wp-json\/wp\/v2\/posts\/20869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neu.simagazin.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neu.simagazin.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neu.simagazin.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/neu.simagazin.com\/en\/wp-json\/wp\/v2\/comments?post=20869"}],"version-history":[{"count":1,"href":"https:\/\/neu.simagazin.com\/en\/wp-json\/wp\/v2\/posts\/20869\/revisions"}],"predecessor-version":[{"id":20870,"href":"https:\/\/neu.simagazin.com\/en\/wp-json\/wp\/v2\/posts\/20869\/revisions\/20870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neu.simagazin.com\/en\/wp-json\/wp\/v2\/media\/20873"}],"wp:attachment":[{"href":"https:\/\/neu.simagazin.com\/en\/wp-json\/wp\/v2\/media?parent=20869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neu.simagazin.com\/en\/wp-json\/wp\/v2\/categories?post=20869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neu.simagazin.com\/en\/wp-json\/wp\/v2\/tags?post=20869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}